Strategy and project management
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The upcoming actions of the webshop were unclear.

So in order to improve the webshops performance we made sure there was a clear roadmap for the webshop and the digital marketing for the upcoming period.

We took full ownership of the execution of the plan and delegated tasks to the right people within the team.

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Furthermore, the number one goal of Van Eyck was to increase the number of new/cold customers, which was the basis of almost all of the actions and optimizations.

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Short term: 

• 80% of all milestones were done before schedule.
• More action and less talk: the need for meeting and on going communication where less. Everyone knew what to do - most of the time ;)

Long term: 

• Gave a foundation for continued growth
• Makes the implementation of more channels, campaigns and promotions easier.

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Results (first 6 months) - without increasing ad spend:

• Overall revenue of the webshop grew in the first 3 months. When we started the revenue was 10% behind target and by the end of December the webshop was 12% over target.
• Increase of new customers per month (compared to  the average of the last 12 months) grew 9,6%.
• Profitability of digital marketing grew.
• Added more channels - including email.
• Ready to scale to other markets.

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